As a business owner, you’re well aware that marketing tools are one of your most essential expenses. However, they can be pricey. And when things are getting tight, cutting off online marketing might be one of the most practical solutions.
But no, it isn’t.
Before you stop marketing online, consider that traditional methods are more expensive and harder to track. With the rise of technology, startups have never had better access to economical yet traceable tools. The most efficient way to market your business might be more affordable and attainable than you think.
There are several online marketing tools to choose from, which could be a problem for some as they don’t know where to start. Here are the top marketing methods nowadays that are worth the effort.
Elevator Pitch
An elevator pitch is a brief and short description of a product or service that is explained in ways that any listener can immediately perceive. It is essential if you plan to market your business anywhere, anytime.
Studies conclude that an adult’s attention span is only six to eight seconds. So you have to craft a compelling elevator pitch to catch their attention in that short period.
Once you grab their attention, you only have at least a minute to make a deal. What great about an elevator pitch is that it’s FREE! You have to invest time to come up with something catchy.
Think Locally
Small businesses shouldn’t always try to go big. You can always make a significant impact by marketing in your local area. Think locally and figure out what’s happening in your community.
Many small businesses market themselves by sponsoring teen leagues or fun runs. But that’s not your only option. You can also market your business by printing bookmarks with your logo and leaving them at the local library. Give treats for your young customers, such as kids shopping with their parents. By doing this, you engage yourself and your business in the community without spending too much.
Work with Other Small Businesses
Gather a group of active small businesses in your area and encourage them to work together to promote each other. Working with other companies is a great way to simultaneously expand your network and market your business.
For instance, if your business sells metal paint, collaborate with shops that sell weld-cleaning tools. Encourage the other seller to create bundled promotions for your consumers.
Boost your Network
Regardless of the size of your business, constant networking is vital. Get out of your office, meet people, and shake some hands; this is one of the most effective ways to build a business’s brand and image.
However, networking doesn’t offer instant results. It takes time. You need to fully commit yourself to it to build a solid network to help your business grow. After all, a competitive network is one of the best assets you could ever have as an entrepreneur.
Public Speech
Not everyone is fond of giving public speeches, but it’s a great way to market your products subtly. Many organizations look for individuals who can provide subject matter presentations.
Giving a speech might sound scary, but there’s no harm in trying, so volunteer at least once in your life. You don’t need to be an expert. As long as you know what you’re talking about and you are knowledgeable about the topic, it won’t be that hard. The more you give public speeches, the easier it gets. In addition, it increases your credibility.
Ask for Referrals
If your customers are happy about your services, they will refer you to their acquaintances. However, it would also be helpful to initiate a conversation and ask them for referrals. As a sign of gratitude to their support, offer your loyal customers discounts or coupons which they can use on their next purchase.
Referrals are an excellent way to gain new customers. Not asking for them is a huge mistake that makes you lose a massive opportunity.
Offer Discounts and Coupons
Let’s admit it; consumers love discounts and coupons. Who doesn’t? Studies show that people will always use their coupons, making it an effective strategy to attract customers. Apart from offering coupons to your loyal customers, make sure to provide them with new ones.
Giving coupons also ensures that your customer will return to make another purchase. You can give away vouchers to your customers that they can use the next time they visit your business.
Hopefully, these inexpensive yet efficient marketing methods help you attract more customers, expand your consumer reach, and build relationships. Remember that marketing isn’t always about spending money. Sometimes, dedicating your time and effort is more than enough to reach your sales goals.
