With all the noise online about digital marketing, it can be difficult to find out where you should start. As a business owner or manager, your first goal is to grow your company and increase revenue (and of course, make more money). You know what they say: “If you aren’t growing, you’re dying.”
But where do you start? With so many moving parts, marketing can feel daunting. Instead of pulling your hair out trying to keep track of everything yourself, let us help. Here’s a list of services that every business needs to create an effective digital marketing strategy.
SEO for Small Businesses: Why You Are Underoptimized
If you are like most small businesses, you probably don’t have the budget of a large web agency to work with. It can be difficult to afford new services, let alone SEO (search engine optimization). But here’s the kicker: by not focusing on SEO right now, you’re losing revenue.
If your website isn’t optimized for search engines, most of your potential customers will go somewhere else. Consumers do online research before buying, and most of that is done on Google or Bing. If you are not showing up in the top five results, they are gone.
So what do you need to get started? Right now, SEO is all about content. This means blogging on your website regularly, sharing posts on social media, and having consistent calls to action for users. But occasionally, you may need some consulting help from a professional who understands the industry.
Social Media Marketing Strategy for Small Businesses
Is social media part of your marketing strategy? It should be. Social media has created an entirely new platform to reach customers, engage with the community and attract attention. But social media is also competitive, so you need a plan before diving in. That’s where a digital marketing agency comes in. They can help you develop a social media strategy that fits your brand and gets results.
Social media seems like a complex beast, but it doesn’t have to be. Social media packages are designed for small businesses looking to reach their social potential. When social media users are looking for businesses like yours, social media tools are the first to pop up. This means your social media presence should be strong and consistent to get people to visit your website.
By hiring services for social media marketing, you get a cohesive marketing campaign that will boost all of your online platforms while keeping them optimized for search engines.
Pay-per-click Advertising
Pay-per-click advertising is a great way to drive targeted traffic directly to your website. By creating an ad for social media platforms such as Facebook and Google AdWords, you can get more eyes on your business with just a small budget. It’s effective because social media users are focused and ready to buy. They’ve already shown interest in your product or service by clicking on your social media content, which means that they are near the end of their buyer’s journey.
PPC is also great for lead generation because it has a high conversion rate. If someone sees your social media ad and fills out the form directly from the ad itself, you know they are serious about what you have to offer.
Website Design for Growing Your Business Online
A website is your online home base, so this one is important. You need to have a place where people can find you and learn more about your company. The best way to do this is to hire professional web design and development services. They will create a website that matches your brand and is optimized for conversions.
When deciding on a web design company, make sure you find one that practices user-centered design. This means keeping the end-user in mind at every step of the process. If they don’t understand what makes your business unique or why people should buy from you, they aren’t doing their job.
A web design company should help you create a competitive advantage with your website. Whether it’s giving you the tools to do so yourself in the future or making sure it’s done for you in one fell swoop, the best web design companies will work with you to get what you need.
Expert Marketers for Small Businesses
This isn’t as scary as it sounds. Basically, a marketer’s job is to help you find new customers and keep the ones you have. They should be able to handle all of your marketing services under one roof — or at least point them in the right direction. From social media to pay-per-click advertising, digital marketing agencies are all about helping you develop a comprehensive marketing strategy that is strong from start to finish.
When it comes to growing your business, you need a marketing strategy. Hiring experts to handle your online presence will get you the results you are looking for. A digital marketing agency can help with everything from social media marketing to website design. As long as your company is willing to put in the work, they are ready and waiting for you to hire them.
