While networking and building relationships with real estate professionals are an important part of your marketing strategy, you shouldn’t forget about the importance of marketing yourself to your clients and potential clients.
To ensure that they know who you are and what you do, be sure to implement the seven tips listed below in your real estate business. After all, the more well-known you are, the easier it will be to sell properties or find buyers and sellers for the properties that need selling or purchasing.
Create the Best Headline
Why go to all of that effort creating killer content if you aren’t going to have a headline that communicates what your post is about? Make sure your headline is short, clear, and compelling. Avoid trickery like confusing headlines that withhold information to get clicks—Google hates those. Think about what will attract your target audience and look for what they want in a property.
Brand Yourself
Successful business people know that personal branding and company branding go hand in hand. If you want your business to stand out, you need to make sure everyone knows who you are and what you’re about. Make it easy for potential clients and partners to find information about you online with a clear, concise LinkedIn profile.
Do Search Engine Optimization (SEO) for Google Ranking
Search engine optimization (SEO) is simply a process that allows you to increase your search rankings in Google and other popular search engines. It considers many factors, such as keyword usage, meta-tags, image alt tags, site structure, etc. SEO can be difficult to manage because it requires so much time and a full understanding of how search engines work.
Many real estate agents start their website but don’t put any effort into ranking well on Google. This can be a significant reason why they are struggling to build traffic. If building links aren’t a part of your marketing strategy already, then now is a good time to implement one. You can start by learning more about proper link-building techniques and ensuring that your content includes keywords related to what you offer.
Have Memorable Contact Info
It’s a brilliant idea to have your contact information on all of your marketing materials and advertisements. When customers are looking at your products or reading about your services, they should find out how to get in touch with you. Having a unique number is key: they will likely call it quickly if they remember it. This helps your business grow organically. You don’t need to worry about spending money on advertising when customers are reaching out to you!
Use the Best Images
Always use professional-quality images on your website and marketing materials. They can be a significant factor in selling your home, so make sure you’re using photos that show off all of its best features. The higher quality of your photography, the better it will be for potential buyers to imagine themselves living in your home.
Don’t forget to design your home to sell. What you might think looks great in a finished product might not work as well when you’re trying to figure out how much space there is. The best homes are designed with an eye toward simple, clean lines that showcase features and include plenty of natural light.
Pick a theme too. Feel free to change the colors or decorate details from every room, like bedsheets, curtains, and even pillow covers. Choose pieces that can unify the spaces altogether. Suppose the property you’re selling has a patio. You can even add outdoor cushion covers for your backyard furniture. That way, they have the same patterns and the rooms look more cohesive.
Post Videos on YouTube
Create and post videos on YouTube to build an audience interested in your expertise and help your business grow. For instance, if you’re a real estate agent, you can post how-to videos about renovations or decorating tips.
Before creating each video, be sure to check out what’s already on YouTube; some topics are super competitive and saturated with information. Be strategic in your approach by thinking about what you can offer that’s unique.
Call People Back
There’s no need to leave a message on voicemail when you can call someone back and speak with them directly. Most don’t do enough follow-up in their lives, and while you can get away with it in other areas, you can’t afford to let it slip in sales. Make sure to work in three follow-ups per day, every day—two at home and one at work. You’ll be surprised how much better things go when you set aside just a few minutes each day to reach out to people.
Being a successful real estate agent is about doing great work, earning trust and referrals from your clients, and getting more business. It’s never just about making sales. Don’t be afraid to spend money on advertising, but don’t do it because you have to—do it because you want to. And take pride in knowing that your marketing efforts will help you win new clients and increase sales.
