If you’re running a real estate business, you know the importance of every deal. As they say in business – time is money, and there’s nothing more costly than an expired exclusive listing.
Of course, it is easier to sell modern and outfitted homes with the best technology. More buyers are looking for home automation and innovative home features.
However, getting the sale is only half the battle. If you’re looking to push more sales and close more deals, start by following these top tips from some of the most successful brokers in the business.
Match the For Sale Sign to Your Listing
When potential buyers are driving around looking for properties, they’re going to see your signs. That’s why it’s essential to make sure they match what you’ve listed.
If it’s a million-dollar home, you will want to make sure your sign is eye-catching and attention-grabbing. A flashy sign with the street’s name across the top might be best for an expensive property.
This is why it’s essential to match your signs to what you’re selling, so buyers can find the right home without driving too far out of their way.
If you sell homes throughout an entire country, one sign might not be practical. Instead, go with a generic “For Sale” sign that appeals to buyers in your area.
Match Your Mobile Marketing to Your Buyers
Buyers are surfing the web looking for homes like yours online. This is where many buyers begin their search. If they see a house they like, they’ll often go to the listing agent’s website for more photos and information.
That s why it’s essential to make sure your mobile marketing is targeted at your buyers. You can create different versions of your website for other devices.
Tablet and mobile websites should be designed with your target audience in mind. This will encourage more buyers to request home showings and eventually choose you as their real estate agent.
Close on Time
One of the best ways to push more sales is to eliminate deadlines. In the world of real estate, this usually means closing on time.
There’s nothing worse than a lengthy closing process. Buyers and sellers become stressed and worried that things won’t go as planned.
You can avoid this by working with buyers to set an exact date for the closing and doing everything you can to ensure it goes through on time.
Not only will your clients appreciate it, but you’ll be able to push more deals through because buyers will know exactly when they need to be ready.
Do 3D Matterport Scans.
Buyers these days are looking for more than just a pretty picture. They want to know what the property looks like inside and out.
That’s why 3D Matterport scans are becoming so popular in the real estate industry.
These scans give buyers a realistic view of the property, inside and out. They can even see what the property looks like from different angles.
This is a great way to show off your property, and it can help you close more deals.
Send Follow-Up Emails
Many agents stop working once they’ve closed the deal.
However, follow-up emails can be a great way to push more sales. These emails should include information about the property, such as how to get there and what to expect.
They can also include links to videos or articles about the property.
You can even send a thank-you email to your clients for choosing you as their real estate agent.
By following up with your clients after they’ve closed on a property, you can ensure they’re happy with their purchase and encourage them to recommend you to their friends and family.
Invest in Video Walkthroughs
Video walkthroughs are a great way to show off your property. They’re also a great way to close more deals. When buyers can see what the property looks like, they’re more likely to want to visit it in person.
This is why video walkthroughs are a vital part of any real estate business. You can create them yourself or hire a company to do it for you. Just make sure they’re high quality and showcase your property in the best possible light.
Tap AR and VR Trends
Augmented Reality (AR) and Virtual Reality (VR) are popular solutions many real estate companies provide. These show off a property in a new light, giving buyers an idea of how it could look if they changed the property.
Including AR or VR features on your website can help drive more sales. You don’t have to offer a whole VR experience — just a few images or videos can be enough to intrigue buyers.
Engage Potential Clients on Social Media
Social media is a great way to connect with potential clients. You can find out what they’re interested in, and you can start building a relationship with them.
When it comes time to sell a property, they’ll already know who you are, and they’ll be more likely to choose you as their agent.
Make sure your social media profiles are up to date and that you’re actively engaging with your followers. You can also post about new properties or give buyers a sneak peek into what the property looks like before it’s listed.
There are many ways to push more sales in the real estate business. By following these tips, you’ll be able to close more deals and ensure your clients are satisfied.
